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Sorelle: A fresh take on a timeless bond
About the project
The Challenge
When Sorelle’s founders approached us, they had a clear vision: a fresh brand identity that retained the essence of the two sisters behind it. Our challenge was to craft a minimal yet distinctive logo that visually represented their bond while staying versatile for branding across apparel and merchandise.
We focused on achieving a balance between elegance and character, ensuring the new identity felt modern yet timeless. Inspired by the night and day chemistry and by organic forms and fluid symmetry, we explored ways to intertwine the duality of the brand into a clean yet recognizable mark.
Vision
The goal was to create a visual identity that was modern, effortlessly cool, and visually unique. Through extensive design exploration, we refined a logo that was bold enough to stand out yet adaptable across mediums—from coffee cups to staff uniforms and customer merchandise.
To complement this, we introduced a pastel color palette that enhances the brand’s relaxed and inviting aesthetic. The result? A branding system that not only reflects Sorelle’s personality but also resonates with its community, creating an experience beyond just a coffee spot.
A pop of orange. Energetic and inviting, this warm hue adds a touch of vibrancy while keeping things effortlessly cool.
Mint for a fresh perspective. Soft yet striking, mint brings a sense of calm sophistication to the brand.
Feedback From Client
"Twins Creative Studio was engaged in developing our brand and additional apparel materials, including our staff uniforms and our Sorelle themed merch. Their efforts were highly satisfactory, and we were impressed with their collaborative approach. Twins team were amiable and accommodating to all of our requests, and also provided invaluable creative direction to the project."
Wear the vibe! We took advantage of the adaptability of the new logo to design various t-shirt designs, thus adding another element to the brand identity.
Effortlessly cool. The oversized t-shirt blends style with comfort, featuring the fresh new Sorelle branding.
A color for every crunch! Thoughtfully designed packaging that makes choosing your favorite nuts as easy as it is stylish.
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